Privacy policy

Aifer - Privacy Policy

Last updated: February 17, 2026

Thank you for visiting Aifer. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or otherwise interact with us.

This policy applies to all orders placed at aifer.uk. It should be read alongside our Terms of Service, Made-to-Order Policy, and Shipping Policy.

Company Details:

  • Trading Name: Aifer

  • Legal Entity: Aifer Limited

  • Company Number: 15930380

  • Registered Office: 15 Swift Way, Brackley, ENG, NN13 6PY, GB

  • Contact Email: contact@aifer.uk

1. Introduction

Aifer operates this website and related services (the "Services") to provide you with a curated luxury shopping experience. Our Services are powered by Shopify, which enables us to bring you a seamless and secure online experience.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described in this policy.

2. Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:



Category Examples
Contact Details Your name, address, billing address, shipping address, phone number, and email address.
Financial Information Credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation.
Account Information Your username, password, security questions, preferences, and settings.
Transaction Information Items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your past transactions.
Communications with Us Information you include when contacting us, for example, customer support inquiries.
Device Information Information about your device, browser, network connection, IP address, and other unique identifiers.
Usage Information Information regarding your interaction with the Services, including how and when you interact with or navigate our website.

3. Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: When you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services: From your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

  • From our service providers: When we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

4. How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

4.1 Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences, to send account notifications, to process purchases, returns, exchanges, to arrange for shipping, to enable you to post reviews, and to create a customized shopping experience.

4.2 Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites.

4.3 Security and Fraud Prevention

We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services.

4.4 Communicating with You

We use your personal information to provide you with customer support, to be responsive to you, to provide effective services, and to maintain our business relationship with you.

4.5 Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in legal proceedings, and to enforce or investigate potential violations of our terms or policies.

5. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity.

  • When you direct, request, or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce terms of service or policies, and to protect the Services, our rights, and the rights of our users or others.

6. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To provide enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here: Shopify Privacy Portal Link.

7. Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

8. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

9. Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

10. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below:

  • Right to Access / Know: Request access to personal information we hold about you.

  • Right to Delete: Request that we delete personal information we maintain about you.

  • Right to Correct: Request that we correct inaccurate personal information.

  • Right of Portability: Request a copy of your personal information and transfer it to a third party.

  • Managing Communication Preferences: Opt out of promotional emails at any time using the unsubscribe option. We may still send non-promotional emails (e.g., about your account or orders).

For UK and EEA Residents

If you reside in the UK or European Economic Area, you may also have the right to:

  • Object to Processing and Restriction of Processing: Ask us to stop or restrict processing of your personal information for certain purposes.

  • Withdrawal of Consent: Where we rely on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request. We will respond in a timely manner as required by applicable law.

11. Complaints

If you have complaints about how we process your personal information, please contact us. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

  • For the EEA: Find a list of responsible data protection supervisory authorities here.

  • For the UK: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

12. International Transfers

We may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the UK, unless the destination country has been determined to provide an adequate level of protection.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

14. Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:

  • Email: contact@aifer.uk

  • Post: Aifer Limited, 15 Swift Way, Brackley, ENG, NN13 6PY, GB

  • For data protection purposes, we are the data controller of your personal information.