CLOUDS SET

This design is a love child of mine; it has existed in my sketches since before Aifer even existed. This design uses triple-layered puff ink to create three layers of depth. This may be our second drop, but really it's our first. This is the feature set of our brand launch. The first drop was just a test run in comparison to the work that has gone into developing the Cloud set.

With so much work gone into the puff ink design, I wanted to make sure the rest of the hoodie had that same love. For the final sample, I went with the eclipse symbols on the hood rim and a high-density embroidery patch on the back left.

Each sample brought the product closer. I refined the proportions, tested the embroidery and edited the details until the final version felt resolved.

I always put so much effort and love into creating Aifer garments, but our Cloud set stands above the rest. The arguments with my lovely manufacturer (shout-out Nicole) at 5am; over £1,000 in sample costs alone. The reason the total stock for Drop 2 is even smaller than Drop 1 is that this design is much more complex and requires much more attention to make sure quality control is maintained. So, there will only be a total of 30 sets available. Yes, only 30 - with 1,300 members in the Aifer family already, this drop won't last anywhere near as long as Drop 1. Expected sell-out: 2 hours. This set is also the one I receive the most messages about; if you are one of those people, be ready on drop day at 7pm or you may be disappointed.